FREE MARKETING TOOLS TO DRIVE BOOTH TRAFFIC

Now that you've booked your exhibit space, start NOW to let your customers know where to find you.  Provided to you free of charge, use the following tools to complement your marketing efforts and achieve these results:

  • Increase your booth traffic
  • Increase your ROI
  • Gain new customers
  • Strengthen relationships with your existing customers

>> Before you start, make sure your pop-up blocker on your internet browser is OFF

Questions or issues using the marketing tools below?  Contact us.

 

Watch the PennWell 4 Point Plan to maximising the ROI on your booth investment

...
file

Banner Ads

Promote Your Booth Number

Add a POWER-GEN India & Central Asia to Your Website/eNewsletters/Social Channels/Signature Line.  The banner ads can be customized to include your booth number to drive traffic to your booth and enable your customers to easily find you on the exhibit floor.  Please note that PhotoShop is required to customize these ads.

200

Download the Logo 

Use Our Logo to Promote Your Involvement

Ways to use the logo:

  • In print/digital ads
  • On company Website or eNewsletters
  • In your email signature line 

   

file

Social Media Tips

How your business can you use social media

The more visible your brand is online, the more opportunities it earns to build trust with your customers and prospects.
Download our guide to using social media to build brand awareness, generate leads before - during - after POWER-GEN India & Central Asia 

  • Use  Facebook and Twitter to network with industry professionals and start conversations before you even get to the event. We encourage you to post questions, ideas and industry hot topics to our Group. Post discussions about the industry and ask engaging questions - Not just a sales pitch
  • Post about your participation and involvement on your company's social channels. Share with your audience what will be taking place at your booth - Giveaways, Product Demos, Who will be there, etc. Use the Official Event Hashtag - #PGICA
  • Retweet/Share/Repost on Facebook and Twitter
  • Video & Images are KEY - Post images of your booth, products, etc.  

 

file

Complimentary Exhibit Hall Pass for Your Clients

Invite Your Clients to Come See YOU on the Exhibit Floor for FREE

(Available Soon!)

Option 1: Add your company name and booth number to a writeable pdf file and email it to your customers and prospects as an attachment to your email.
Option 2:
Customize the html invitation with your company name and booth number.  Access to an html software such as Dreamweaver is required for this option.

file

Send the Preliminary Event Guide

Mail or Email Your Customers a Copy of the POWER-GEN India & Central Asia Pre-Event Guide

Ensure your key clients attend the show and visit your booth! As your marketing partner, let us do the heavy lifting to get the word out and encourage your prospects and clients to attend.

Simply send this link to your clients and they can read the interactive preliminary event guide. - www.power-genindia.com/event-information/guide

Or preliminary event guide can be emailed directly to your clients. We will include your clients in our email send. You can supply your list via a 3rd party (either through our mail house or your mail house). This will ensure the privacy of your contact list is not shared with anyone.

Please Email Ella Coulson to Arrange